TIPS and TRICKS - Search Engine Optomisation
Taglines & Slogans
This is a list of some of the top slogans major corporations have used over the years. When coming up with your own slogan, aim to make it memorable such as some of these classics.
| Better by Adobe. | Adobe |
| The road will never be the same. | Acura |
| Ask about it at work. | Aflac |
| We know money. JW-Do they really? Even after the bailout?!?! |
AIG |
| Stronger than dirt. | Ajax |
| I can’t believe I ate the whole thing. | Alka-Seltzer |
| The relief goes on. | Allegra |
| You’re in good hands with Allstate. | Allstate Insurance |
| Doesn’t your dog deserve Alpo? | Alpo Dog Food |
| Works like a dream. | Ambien |
| Something special in the air. | American Airlines |
| Behold the power of cheese. | American Dairy Association |
| Don’t leave home without it. | American Express |
| Do more. | American Express |
| My life. My card. | American Express |
| For fast, fast, fast relief. | Anacin |
| Legendary reliability. | APC |
| Think different. | Apple Computer |
| The power to be your best. | Apple Computer |
| Think outside the box. | Apple Computer |
| Reach out and touch someone. | AT&T |
| The world’s networking company. | AT&T |
| Never follow. | Audi |
| We try harder. | Avis |
| Higher standards. | Bank of America |
| Thank you for your support. | Bartles & Jaymes |
| Bayer works wonders. | Bayer Aspirin |
| Flick my Bic. | Bic |
| We mean clean. | Bissell |
| Life’s messy. Clean it up! | Bissell |
| Sheer driving pleasure. | BMW |
| The ultimate driving machine. | BMW |
| Better sound through research. | BOSE |
| The quicker picker-upper. | Bounty |
| When you’ve got it, flaunt it. | Braniff Airlines |
| Fill it to the rim with Brim. | Brim Decaffeinated Coffee |
| The way to fly. | British Airways |
| The world’s favourite airline. | British Airways |
| Wassup?! | Budweiser |
| The king of beers. | Budweiser |
| It just tastes better. | Burger King |
| Have it your way. | Burger King |
| Break through. | Cadillac |
| A can a week, that’s all we ask. | California Almond Growers |
| Got milk? | California Milk Processor Board |
| Calgon, take me away. | Calgon Toiletries |
| Between love and madness lies obsession. | Calvin Klein |
| Nothing comes between me and my Calvins. | Calvin Klein Jeans |
| I’d walk a mile for a camel. | Camel |
| For negative people. | CameraWorld |
| What’s in your wallet? | Capital One |
| For virtually spotless dishes. | Cascade |
| Turning partnership into energy. | ChevronTexaco |
| Please don’t squeeze the Charmin. | Charmin |
| Get your own box. | Cheez-It |
| A silly millimeter longer. | Chesterfield Cigarettes |
| Like a rock. | Chevy Trucks |
| It’s not nice to fool Mother Nature. | Chiffon Margarine |
| Inspiration comes standard. | Chrysler |
| Will you be ready? | Cialis |
| Empowering the Internet generation. | Cisco Systems |
| Live richly. | Citi |
| If I’ve only one life, let me live it as a blonde. | Clairol |
| Does she or doesn’t she? | Clairol |
| The antidote for civilization. | ClubMed |
| The source for computing and technology. | CNET |
| The most trusted name in news. | CNN |
| Coca-Cola refreshes you best. | Coca-Cola |
| The pause that refreshes. | Coca-Cola |
| Have a coke and smile. | Coca-Cola |
| The silver bullet. | Coors |
| Cotton. The fabric of our lives. | Cotton Incorporated |
| If you want to capture someone's attention, whisper. | Coty Perfume |
| Healthy, beautiful smiles for life. | Crest |
| Cooks who know trust Crisco. | Crisco Vegetable Shortening |
| Love it for life. | Dannon Yogurt |
| A diamond is forever. | DeBeers |
| Easy as Dell. | Dell Computer |
| You’ll love the way we fly. | Delta Airlines |
| We love to fly and it shows. | Delta Airlines |
| We’re cooking now. | Denny’s |
| Restoring the joy of motion. | DePuy Orthopedics |
| We move the world. | DHL |
| Yellow. The new Brown. | DHL |
| Competition. Bad for them. Great for you. | DHL |
| Aren’t you glad you use Dial? Don’t you wish everybody did? | Dial Soap |
| The happiest place on earth. | Disneyland |
| Time to make the doughnuts. | Dunkin Donuts |
| The miracles of science. | DuPont |
| Better living through chemistry. | DuPont |
| The power of all of us. | eBay |
| The world’s online marketplace. | eBay |
| When EF Hutton talks, people listen. | EF Hutton |
| Nothing sucks like an Electrolux. | Electrolux |
| When you’re crazy for chicken. | El Pollo Loco |
| It keeps going, and going, and going... | Energizer Batteries |
| See your way forward. | Epiphany |
| Quality in everything we do. | Ernst & Young |
| Put a tiger in your tank. | Esso (Exxon) |
| Don’t just travel. Travel right. | Expedia.com |
| Good taste is easy to recognize. | Fancy Feast |
| Our business is the American dream. | FannieMae |
| Relax, it’s FedEx. | FedEx |
| The world on time. | FedEx |
| When it absolutely, positively has to be there overnight. | FedEx |
| Play. Laugh. Grow. | Fisher-Price |
| It’s not just for breakfast anymore. | Florida Orange Juice Growers Association |
| Built for the road ahead. | Ford |
| Ford has a better idea. | Ford |
| Quality is job one. | Ford |
| Fosters—Australian for beer. | Fosters Australian Beer |
| Fair and balanced. | Fox News |
| Extinct is forever. | Friends of the Animals |
| Say it with flowers. | FTD |
| Imagination at work. | General Electric |
| We bring good things to life. | General Electric |
| Celebrate the moments of your life. | General Foods |
| Two words to the wise. | Georgia Federal |
| Babies are our business. | Gerber |
| Shouldn’t your baby be a Gerber baby? | Gerber |
| My wife, I think I’ll keep her. | Geritol |
| Look sharp, feel sharp. | Gillette |
| The best a man can get. | Gillette |
| Never let ‘em see you sweat. | Gillette Dry idea |
| Don’t get mad. Get GLAD. | GLAD |
| The best tires in the world have Goodyear written all over them. | Goodyear |
| Leave the driving to us. | Greyhound |
| Pardon me, do you have any Grey Poupon? | Grey Poupon |
| It’s a great time to be alive. | Guidant |
| Don’t be vague, ask for Haig. | Haig Scotch Whiskey |
| When you care enough to send the very best. | Hallmark |
| American by birth. Rebel by choice. | Harley Davidson |
| Hey! How about a nice Hawaiian Punch? | Hawaiian Punch |
| We answer to a higher authority. | Hebrew National |
| Hertz puts you in the driver’s seat. | Hertz |
| 57 varieties | H.J. Heinz |
| Invent. | Hewlett Packard |
| Pleasing people the world over. | Holiday Inn |
| The power of dreams. | Honda |
| Where’s the cream filling? | Hostess Cakes |
| We’re behind you every step of the way. | Huggies |
| Solutions for a small planet. | IBM |
| Intel Inside. | Intel |
| Manly yes, but I like it, too. | Irish Spring Soap |
| Pure clean, pure Ivory. | Ivory Soap |
| 99.44% pure. | Ivory Soap |
| Jack’s back! | Jack in the Box |
| Don’t dream it. Drive it. | Jaguar |
| America’s most famous dessert. | Jell-O |
| Nothing runs like a Deere. | John Deere |
| The right relationship is everything. | JPMorgan Chase Bank |
| 100% juice for 100% kids. | Juicy Juice |
| Thrive. | Kaiser Permanente |
| Every kiss begins with Kay. | Kay Jewelers |
| They’re g-r-r-r-eat! | Kellog’s Frosted Flakes |
| Start aging smart. | Kellogg’s Smart Start |
| Finger-lickin’ good! | Kentucky Fried Chicken |
| Nobody does chicken like KFC. | KFC |
| Kid tested. Mother approved. | Kix Cereal |
| Share moments. Share life. | Kodak |
| It’s time for clarity. | KPMG |
| What happens here, stays here. | Las Vegas Convention and Visitors Authority |
| Betcha can’t eat just one. | Lay’s Potato Chips |
| When banks compete, you win. | LendingTree |
| The relentless pursuit of perfection. | Lexus |
| I’ve fallen and I can’t get up. | LifeCall |
| Hey, Mikey...he likes it! | Life Cereal |
| Always a bridesmaid, but never a bride. | Listerine |
| Because I’m worth it. | L’Oréal |
| Magically delicious. | Lucky Charms |
| Lucky Strike means fine tobacco. | Lucky Strike |
| Creating value through true convergence. | Lucent Technologies |
| Melts in your mouth, not in your hands. | M&Ms |
| Come to Marlboro Country. | Marlboro |
| There are some things that money can’t buy. For everything else there’s MasterCard. |
MasterCard |
| Good to the last drop. | Maxwell House |
| I want my Maypo. | Maypo |
| Our repairmen are the loneliest guys in town. | Maytag Appliances |
| Passion for the road. | Mazda |
| Did somebody say McDonald’s? | McDonald’s |
| Is it live or is it Memorex? | Memorex |
| Tastes so good cats ask for it by name. | Meow Mix |
| Merrill-Lynch is bullish on America. | Merrill-Lynch |
| MGM means great movies. | MGM |
| Because so much is riding on your tires. | Michelin |
| Lose the carbs. Not the taste. | Michelob Ultra |
| Your potential. Our passion. | Microsoft |
| Where do you want to go today? | Microsoft |
| It’s Miller time! | Miller Beer |
| The champagne of bottled beer. | Miller High Life |
| Everything you always wanted in a beer. And less. | Miller Lite |
| Tastes great, less filling. | Miller Lite |
| Wake up and drive. | Mitsubishi Motors |
| One client at a time. | MorganStanley |
| When it rains, it pours. | Morton Salt |
| Medicine with muscle. | Motrin |
| Do the Dew. | Mountain Dew |
| Beef. It’s what’s for dinner. | National Cattlemen’s Beef |
| Association | |
| Take a bite out of crime. | National Crime Prevention |
| Council | |
| Pork. The other white meat. | National Pork Board |
| You could learn a lot from a dummy. Buckle up! | National Highway Traffic Safety Administration |
| Must see TV. | NBC |
| Break out of the ordinary. | Nestles Butterfinger |
| I love New York. | New York State Division of Tourism |
| All the news that’s fit to print. | The New York Times |
| Just do it. | Nike |
| At the heart of the image. | Nikon |
| Only fit for a king. Nine Lives. | Nine Lives Cat Food |
| Enjoy the ride. | Nissan |
| Connecting people. | Nokia |
| Take it all off. | Noxzema |
| The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine. |
NyQuil |
| Taking care of business. | Office Depot |
| It’s not your father’s Oldsmobile anymore. | Oldsmobile |
| The mark of a man. | Old Spice |
| Changes everything. | OneTouch |
| Software powers the Internet. | Oracle |
| Ore-Ida! It’s all-righta! | Ore-Ida |
| No rules. Just right. | Outback Steakhouse |
| Grab the Southwest by the bottle. | Pace Picante Sauce |
| Catch our smile. | Pacific Southwest Airlines |
| Ask the man who owns one. | Packard |
| Slightly ahead of its time. | Panasonic |
| The flavor says butter. | Parkay Margarine |
| This is your brain. This is your brain on drugs. | Partnership for a Drug-Free America |
| We will sell no wine before its time. | Paul Masson |
| Pepperidge Farm remembers. | Pepperidge Farm |
| Come alive! You’re in the Pepsi generation. | Pepsi |
| The taste of a new generation. | Pepsi |
| For those who think young. | Pepsi |
| Pepsi-Cola hits the spot. | Pepsi |
| It takes a tough man to make a tender chicken. | Perdue Chicken |
| Where the pets go. | Petco |
| The best kept automotive secret in America. | Peugeot |
| Talk. They’ll listen. | Philip Morris |
| Famously fresh. | Planter’s Peanuts |
| Lifts and separates. | Playtex Cross-Your-Heart Bra |
| The fun develops instantly. | Polaroid |
| Get a piece of the rock. | Prudential |
| Something to smile about. | Quaker Oatmeal |
| M’m, m’m, m’m, m’m, m’m...toasty! | Quiznos |
| Spirit of service. | Qwest |
| Ride the light. | Qwest |
| You’ve got questions, we’ve got answers. | Radio Shack |
| RAID kills bugs dead. | RAID |
| I liked it so much I bought the company. | Remington |
| How well do you share? | Ricoh |
| How do you spell relief? R-O-L-A-I-D-S. | Rolaids |
| Get out there. | Royal Caribbean Cruise Lines |
| Ingredients for life. | Safeway |
| Experience success. | Salesforce.com |
| Sanka—everything you love about coffee. | Sanka |
| The beer that made Milwaukee famous. | Schlitz |
| Funny name. Serious sandwich. | Schlotzky’s Deli |
| Schhh! You know who? | Schweppes |
| We turn on ideas. | Seagate |
| Strong enough for a man, but made for a woman. | Secret Deodorant |
| The uncola. | 7-Up |
| It’s Shake and Bake, and I helped. | Shake and Bake |
| For the person who has everything, we have everything else. | The Sharper Image |
| Cover the earth. | Sherwin Williams |
| Always there in a pinch. | Skoal |
| We make the money the old-fashioned way—we earn it. | Smith Barney |
| With a name like Smucker’s, it has to be good. | Smucker’s |
| Made from the best stuff on Earth. | Snapple |
| You are now free to move about the country. | Southwest Airlines |
| Now, that’s better. | SPRINT PCS |
| Obey your thirst. | Sprite |
| That was easy. | Staples |
| Sorry, Charlie. Starkist wants tuna that tastes good, not tuna with good taste. |
Starkist Tuna |
| Eat fresh. | Subway |
| The network is the computer. | Sun Microsystems |
| Better snacking. | Sunkist |
| If it’s not SuperSoil, it’s just plain old dirt. | SuperSoil |
| There’s no equal. | Sweet ‘N Low |
| Think outside the bun. | Taco Bell |
| Head for the border. | Taco Bell |
| You quiero Taco Bell. | Taco Bell |
| Expect more. Pay less. | Target |
| I’d rather fight than switch. | Tareyton Cigarettes |
| If it’s gotta be clean, it’s gotta be Tide. | Tide |
| Takes a licking and keeps on ticking. | Timex |
| Choose freedom. | Toshiba |
| Invest with confidence. | T. Rowe Price |
| Get the feeling. | Toyota |
| Silly rabbit, trix are for kids. | Trix Cereal |
| A vital part of your world. | Tyco |
| It’s hospital recommended. | Tylenol |
| Imagine it. Done. | Unisys |
| Time to fly. | United Airlines |
| The mind is a terrible thing to waste. | United Negro College Fund |
| The spirit of ’76. | Unocal |
| What can Brown do for you? | UPS |
| Some of our best men are women. | U.S. Army |
| Friends don’t let friends drive drunk. | U.S. Dept. of Transportation |
| Only you can prevent forest fires. | U.S. Forest Service |
| Give a hoot, don’t pollute. | U.S. Forest Service |
| The few, the proud, the Marines. | U.S. Marines |
| We’re looking for a few good men. | U.S. Marines |
| It’s not a job. It’s an adventure. | U.S. Navy |
| The toughest job you’ll ever love. | U.S. Peace Corps |
| I coulda had a V-8! | V-8 |
| We never stop working for you. | Verizon Wireless |
| Can you hear me now?...Good! | Verizon Wireless |
| His master’s voice. | Victor Talking Machine Co. |
| You’ve come a long way, baby. | Virginia Slims Cigarettes |
| Virginia is for lovers. | The Virginia Tourism Commission |
| It’s everywhere you want to be. | VISA |
| Visine gets the red out. | Visine |
| Think small. | Volkswagen |
| Drivers wanted. | Volkswagen |
| Fahrvergnugen | Volkswagen |
| For life. | Volvo |
| Always low prices. Always. | Wal-Mart |
| The next stage. | Wells Fargo |
| Where’s the beef? | Wendy’s |
| Western Airlines the only way to fly. | Western Airlines |
| The breakfast of champions. | Wheaties |
| Ring around the collar. | Wisk Laundry Detergent |
| For a living planet. | World Wildlife Fund |
| We’re moving beyond documents. | Xerox |
| Believe. | Yahoo! Personals |
| Let your fingers do the walking. | Yellow Pages |
| Where technology means business. | ZDNet |
| The quality goes in before the name goes on. | Zenith |
See the top 100 Most Influential Tag Lines
Special Thanks to Eric Swartz for this information based on research, surveys, and many interviews. We would like to give him full credit for this information and you can see additional information by viewing his site.
