2. Define Content
To have a successful website you need to provide interesting and timely content, something to convince visitors to bookmark your site and return. A good way of doing this is to provide more information on something you specialize in, other than just the normal brochure or catalogue content.
If you provide for online ordering or e-commerce, your content must convince visitors that they are dealing with a reputable company and that whatever they order will be delivered and satisfactory to them. You should address privacy issues if you are asking visitors to supply their personal details. State your policy on return of faulty goods and customer support.
If your customers are likely to be overseas, you may consider links to other information such as customs etc.
